A fresh seaside identity that pops, for souvenirs, gifts and other bits and bobs.
Ze Souvenir is a Breton homeware and souvenirs outlet with a twist. Ditching the conventional image of seaside souvenirs and trinkets, this business aims to bring the nautical theme to the modern home.
The key objectives were to create a modern take on Breton and Celtic heritage, combined with a friendly approach to illustrate the affordable array of products in order to attract the region’s demographic of tourists and equally generate mass appeal among young locals.
Visual cues such as the striped breton flag and the Celtic ‘Triskel’ symbol are incorporated in the design. The identity is constructed to be as flexible in colour and form as possible, in order to accommodate the wide range of formats and print processes it is subjected to.
✸ Full Brand Package
✸ Print and Packaging Add-on