ze souvenir 

A fresh seaside identity that pops, for souvenirs, gifts and other bits and bobs.

Ze Souvenir is a Breton homeware and souvenirs outlet with a twist. Ditching the conventional image of seaside souvenirs and trinkets, this business aims to bring the nautical theme to the modern home. 

The key objectives were to create a  modern take on Breton and Celtic heritage, combined with a friendly approach to illustrate the affordable array of products in order to attract the region’s demographic of tourists and equally generate mass appeal among young locals.