the condo
Design for the online lifestyle and interiors platform which explores the complex an intricate facets that evoke the feeling of home.
The Condo is an interiors platform operating on an affiliate-led model, providing readers with the opportunity to explore and purchase showcased pieces. This allows them to recreate a room exactly or draw creative inspiration. The platform features a diverse range of experts including architects, interiors stylists, florists, and upholsterers. The brand’s overarching ethos is to offer the experience of an analogue luxury magazine through the convenience of digital screens. Keeping this in mind, I was responsible for effectively communicating this vision.
Working under the Head of Brand and Creative, I create all brand collateral to be displayed online, across social media and e-commerce. This involved selecting the best interior shots from featured interviews and curating product edits in collaboration with the Editorial Director. As a team, month to month we created a digital presence that would inspire the platform’s following of interior design enthusiasts, prompting them to explore their own creative ideas.
Art direction + Social media design + Digital design
Freelance project at Studio Vesna, 2023.
Brand identity and Creative Direction by Toni Din of Studio Vesna.
Edits in collab with Editorial Director Courtney Wemyss of The Condo.
the condo
Design for the online lifestyleand interiors platform which explores the complex an intricate facets that evoke the feeling of home.
The Condo is an interiors platform operating on an affiliate-led model, providing readers with the opportunity to explore and purchase showcased pieces. This allows them to recreate a room exactly or draw creative inspiration. The platform features a diverse range of experts including architects, interiors stylists, florists, and upholsterers.The brand’s overarching ethos is to offer the experience of an analogue luxury magazine through the convenience of digital screens. Keeping this in mind, I was responsible for effectively communicating this vision.
Working under the Head of Brand and Creative, I create all brand collateral to be displayed online, across social media and e-commerce. This involved selecting the best interior shots from featured interviews and curating product edits in collaboration with the Editorial Director.As a team, month to month we created a digital presence that would inspire the platform’s following of interior design enthusiasts, prompting them to explore their own creative ideas.
Art direction + Social media design + Digital design
Freelance project at Studio Vesna, 2023.
Brand identity and Creative Direction by Toni Din of Studio Vesna.
Edits in collab with Editorial Director Courtney Wemyss of The Condo.