sophroneo creative
Design for a creative agency which has a heart for social justice and strives for positive change in the world.
Creating a cohesive brand identity and rollout for Sóphroneó Créative, a full-service creative and production agency specialising in social impact films, documentary photography, and brand-building for sustainable businesses. It directs part of its revenue to social justice projects. It was key to create a brand identity that embodies the agency’s commitment to equality, integrity, creativity, and authenticity while showcasing the portfolio of work in its best light.
In developing the brand identity, I ensured it resonated with Sóphroneó Créative’s ethos and visually aligned with its sister brand, Sóphroneó, the womenswear label. I maintained a consistent core graphic identity with slight variations in the colour palette, introducing an optimistic, open sky blue. Beyond the website UX and UI, I worked on the copywriting to ensure the messaging felt light, approachable, and sincere. I provided art direction to the illustrator to characterise each case study with its own whimsical illustration, and I oversaw the build to completion, ensuring a smooth launch.
The agency has since garnered interest, with three project kick-offs in its first month. I am also onboarded as the agency’s designer in waiting, fostering ongoing fun creative collaborations.
Art direction + Brand identity + Copywriting + Content strategy + Print + Social media design + Web design
Project created at Katie Scanlon Design, 2022.
Illustrations by Yooree Ko, website build by Daniela Tomanova.
Sophroneo.com
sophroneo creative
Design for a creative agency which has a heart for social justice and strives for positive change in the world.
Creating a cohesive brand identity and rollout for Sóphroneó Créative, a full-service creative and production agency specialising in social impact films, documentary photography, and brand-building for sustainable businesses. It directs part of its revenue to social justice projects. It was key to create a brand identity that embodies the agency’s commitment to equality, integrity, creativity, and authenticity while showcasing the portfolio of work in its best light.
In developing the brand identity, I ensured it resonated with Sóphroneó Créative’s ethos and visually aligned with its sister brand, Sóphroneó, the womenswear label. I maintained a consistent core graphic identity with slight variations in the colour palette, introducing an optimistic, open sky blue. Beyond the website UX and UI, I worked on the copywriting to ensure the messaging felt light, approachable, and sincere. I provided art direction to the illustrator to characterise each case study with its own whimsical illustration, and I oversaw the build to completion, ensuring a smooth launch.
The agency has since garnered interest, with three project kick-offs in its first month. I am also onboarded as the agency’s designer in waiting, fostering ongoing fun creative collaborations.
Art direction + Brand identity + Copywriting + Content strategy + Print + Social media design + Web design
Project created at Katie Scanlon Design, 2022.
Illustrations by Yooree Ko, website build by Daniela Tomanova.
Sophroneo.com
