sóphroneó
A label that embodies the slow fashion movement with a meaningful backstory.
Sophroneo is a conscious and ethical fashion label that values sustainability, creativity and empowerment, as much as it does design - prioritising integrity and ethics over sales. Empowering the people it works with, it employs women seamstresses in developing countries giving them the means to provide for themselves and families, thus creating an ethically focused business model - the more the label makes, the more it gives back.
The label required a full brand identity to market its mission with transparency and launch its product, conveying its core values of equality, integrity, creativity and authenticity.
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