sophroneo
Sophroneo, a conscious fashion label, needed a brand that feels as purposeful as it is beautiful. Natural tones and flowing forms celebrate sustainability and empowerment, bringing the brand’s give-back mission to life and connecting directly with people who share its values.
Brand Strategy + Brand Identity
Project created at Katie Scanlon Design, 2022.
Brand photography by founder Winona Bedford.
MOB sophroneo
A clothing label that embodies the slow fashion
movement with a meaningful backstory.
The client approached me to create an identity for their ethically focused business model – where the more the label makes, the more it gives back. Sophroneo, a conscious fashion label, values sustainability and empowerment, employing women seamstresses in developing countries. Seeking a complete identity to transparently convey its mission and launch its product, it targeted conscious consumers akin to Patagonia and Toms.
In presenting the brand identity, I offered three design routes, with “The Sound Mind” emerging as the chosen direction. It celebrates natural forms akin to the garments themselves, echoing ethics through clear brand messaging and text treatments. Infusing colours reminiscent of Sri Lanka’s habitat and skylines, honouring the brand’s heritage. Our goal was to forge a deep connection with the audience, rooted in shared values of sustainability and empowerment, ensuring Sophroneo’s narrative resonated authentically.
Now poised for launch, Sophroneo has garnered attention from Conde Nast Magazine, Australian Fashion Journal, and Hoku Magazine Hawaii.
Brand Strategy + Brand Identity + Website Design + Print
Project created at Katie Scanlon Design, 2022.
Brand photography by founder Winona Bedford.
