Identity for a business on the search to provide the best quality tea leaves, from mountain top to tea-cup.
New Straits Tea is an independently-owned, small batch organic tea brand, inspired by the unique taste, traditions and healing significance surrounding tea across Eastern cultures and terrain.
The aim was to position the brand with the likes of BOS Ice Tea, Elixir and other tea brands of this calibur which appear bold and and communicate confidently on their packaging. It is a health-concious brand, but was not looking to appear as such on the design, instead using bold graphics, with a hint of luxury to convey the essence of New Straits.
The logo and type-style hint at Asian influences and origins of the product whilst the illustration aims to depict the origin of the product being sourced from high mountain ranges. The colour palette is bold with slight clashes to maintain an edge to the design.
✸ Mini Brand Package
✸ Packaging Add-on