novo london
Design for the womenswear brand of everyday essentials which
advocates a capsule wardrobe, to reduce the need to overbuy.
I undertook campaign creation and design across e-commerce and social media for the womenswear brand NOVO, which focuses on luxurious everyday essentials and advocating a capsule wardrobe, with an emphasis on cost per wear to discourage overbuying. Under the creative direction of the founder, I was responsible for creating multiple micro-campaigns each month, shaping the look and feel through image treatments, colour schemes, and layout ideas across social, email, and web platforms.
I ensured that each campaign maintained consistency with the NOVO core brand while exploring creative ways to market basic pieces such as the white tee, highlighting their practicalities and styling options.
As NOVO operates as a all-year-round capsule brand, lacking new campaign images each season, I creatively repurposed images sourced from the image bank to keep things fresh. I designed and set up specific guides and templates for ongoing ‘evergreen’ content, including styling tips, weekly customer feedback, and garment care, streamlining the marketing process and creating a clear digital presence for NOVO.
Campaign Creation + Art Direction + Digital Design + Artworking
Freelance contract with NOVO, 2023.
Creative direction by Amy Whitfield of NOVO.
MOB novo london
Design for the womenswear brand of everyday essentials which advocates a capsule wardrobe, to reduce the need to overbuy.
I undertook campaign creation and design across e-commerce and social media for the womenswear brand NOVO, which focuses on luxurious everyday essentials and advocating a capsule wardrobe, with an emphasis on cost per wear to discourage overbuying. Under the creative direction of the founder, I was responsible for creating multiple micro-campaigns each month, shaping the look and feel through image treatments, colour schemes, and layout ideas across social, email, and web platforms.
I ensured that each campaign maintained consistency with the NOVO core brand while exploring creative ways to market basic pieces such as the white tee, highlighting their practicalities and styling options.
As NOVO operates as a all-year-round capsule brand, lacking new campaign images each season, I creatively repurposed images sourced from the image bank to keep things fresh. I designed and set up specific guides and templates for ongoing ‘evergreen’ content, including styling tips, weekly customer feedback, and garment care, streamlining the marketing process and creating a clear digital presence for NOVO.
Campaign Creation + Art Direction + Digital Design + Artworking
Freelance contract with NOVO, 2023.
Creative direction by Amy Whitfield of NOVO.