HONEYCOMB HOUSESBack-of-house branding and strategy for the Brakspear sub-brand in need of consolidating its pubs and attracting new staff.
Collaborating with the Head of Strategy and working as sole designer on the project, I was assigned to create 3 routes of a sub-brand which speaks to both Brakspear’s customers and staff.
Brief at Graphicks, February 2019. Strategy, Naming & Branding.
Final approved logo
Brand strategy and tone of voice
Primary colour palette