HOMEBIRDA sizzling rebrand for a chain of restaurants specialising in pan-fried chicken.
Independently conceiving a design option for the rebrand of ‘Tavuk Dunyasi’, a high-street chain of Turkish chicken restaurants, attracting an audience expecting quick, affordable and delicious
pan-fried chicken. The aim was to place emphasis on the restaurant’s unique method of cooking its dishes, evoking ‘the pan as the hero’.
Brief at I-AM, January 2017. Naming, Tone of Voice, Branding.
Approved Logo for international roll-out
Approved logo in Turkish
Tone of voice