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A sizzling rebrand for a chain of restaurants specialising in pan-fried chicken. Independently conceiving a design option for the rebrand of ‘Tavuk Dunyasi’, a high-street chain of Turkish chicken restaurants, attracting an audience expecting quick, affordable and delicious pan-fried chicken. The aim was to place emphasis on the restaurant’s unique method of cooking its dishes, evoking ‘the pan as the hero’.
BRIEF AT I-AM JANUARY 2017. NAMING, TONE OF VOICE, BRANDING.











Mark