frshr
Branding for a new standard of shoe
and bag restoration, repair, and cleaning.
Positioned as a heritage brand working for heritage brands, FRSHR caters to discerning customers who invest in timeless pieces and expect care equal to their value. Alongside its restoration services, the brand planned the launch of an all-natural cleaning product range, packaged using recyclable and recycled materials. The identity needed to balance craftsmanship, sustainability and modern luxury, while supporting future site rollouts and product expansion.
Brand Identity + Art Direction
Project created at Katie Scanlon Design, 2025.
frshr
Branding for a new standard of shoe
and bag restoration, repair, and cleaning.
Positioned as a heritage brand working for heritage brands, FRSHR caters to discerning customers who invest in timeless pieces and expect care equal to their value. Alongside its restoration services, the brand planned the launch of an all-natural cleaning product range, packaged using recyclable and recycled materials. The identity needed to balance craftsmanship, sustainability and modern luxury, while supporting future site rollouts and product expansion.
Brand Identity + Art Direction
Project created at Katie Scanlon Design, 2025.