Strategy, Brand Identity & Design



Brand

1. HONEYCOMB HOUSES
Back-of-house branding and strategy for the Brakspear sub-brand in need of consolidating its pubs.

2. AJY LASHES
Identity and Strategy for a lash business looking for a sleek look and a lift in its social media following.

3. ZE SOUVENIR 
A fresh, seaside identity that pops, for souvenirs, gifts and other bits & bobs.
 
4. 70 CONDUIT STREET
Branding the Mayfair street with a hint of Soho ahead of the office space’s grand opening.

5. HOMEBIRD
A sizzling rebrand for a chain of restaurants specialising in pan-fried chicken.

6. KX WORKS
A fresh modern feel for an office space in King’s Cross.



Other


7. ENVIRONMENTAL
A selection of projects in 3d.
 
8. PRINT 
A selection of tactile pieces.

9. LOGOS
A selection of both used and uncommissioned logos.
Mark






KFC HAVANT & BEDHAMPTON

Pimping interiors and changing perceptions from fast-food to ‘fast-good’ for the kentucky-fried chicken specialists. 

Evolving previous designs with a fresh perspective and taking in account campaign work from ‘Mother’ advertising agency to create a new customer experience for two trial restaurants in Bedhampton and Havant.
Brief at I-AM in collaboration with the 3d designer, June 2017. Environmental Design. 


Lightboxes at KFC Havant


Moodboard of influences

Selection of artwork for Bedhampton


Exterior vinyl, Havant 

Suspended signage, Bedhampton

Neon brand message, Havant

Drive-thru wall, Havant



UCA EPSOM CAMPUS

A typographic invasion with pops of colour and inspiring quotes. 

Typographically represent the four selected quotes of various fashion designers and journalists within the Fashion Journalism studio of UCA Epsom campus. The type was to be vinyl cut, three colours maximum.  
Freelance collaboration with Studio Etc. , June 2015. Environmental Design.

Fashion journalism studio


Fashion journalism studio


Campus corridor



51 MOORGATE

Developing signage & wayfinding fore a modern, sustainable and healthy workplace. 

Ahead of the building’s refurbishment, I was assigned to push the approved identity forward (created by Kelly Moore) and develop the brand usage and the interior environmental design.
Brief at Graphicks, June 2019. Environmental Design.

Building exterior



Brand development


Building interior



Floor designation


Building facilities


Entrance vinyl
Tenant directory





UCA EPSOM GRAD SHOW

Exhibiting work on a real-life grid.

Designing an area to display the 51 student work in the gallery space of the campus. The design should compliment th aesthetic and functional purpose of the course’s publication, accompanying the exhibition, displaying each student’s final major project.
University project, June 2015. Environmental Design.

Student’s work as publications and pinned up extracts

Brainstorming




Mark