compass box whisky
Design for a drinks brand which aims to make
the world of whisky a more interesting place.
Creating campaign look and feel across different whisky product releases such as Magic Cask, an experimental whisky blend uncovered accidentally from a finished cask, ‘Menagerie’ which is created of many species of spirit, a wilder blend which is ‘full of life’, and lastly ‘Artist’s and Glasgow blend’, a tribute to the two cities which inspired the label’s inception. This also included promoting the brand’s various milestones and events, such as the core whiskies, ahead of the 20th anniversary.
It was important throughout to embody the creative spirit of Compass Box and explore inventive and expressive typographic styling, colour palettes, and image treatments to theme each whisky release. Although distinct in styles, the campaigns had to consistently adhere to the core brand visuals and seamlessly transition from one to the next, particularly across social and web, as well as occasional printed materials such as whisky tasting mats, menus POS material, and limited-edition giveaway prizes.
Campaign Creation + Digital design + Print + Packaging
Freelance contract with Compass Box Whisky, 2020-21.
Still-life photography art-directed by Cat Howard.
Photography by Andy Carson.
Bottle label artwork by Stranger and Stranger.
compass box whisky
Design for a drinks brand which aims to make
the world of whisky a more interesting place.
Creating campaign look and feel across different whisky product releases such as Magic Cask, an experimental whisky blend uncovered accidentally from a finished cask, ‘Menagerie’ which is created of many species of spirit, a wilder blend which is ‘full of life’, and lastly ‘Artist’s and Glasgow blend’, a tribute to the two cities which inspired the label’s inception. This also included promoting the brand’s various milestones and events, such as the core whiskies, ahead of the 20th anniversary.
It was important throughout to embody the creative spirit of Compass Box and explore inventive and expressive typographic styling, colour palettes, and image treatments to theme each whisky release. Although distinct in styles, the campaigns had to consistently adhere to the core brand visuals and seamlessly transition from one to the next, particularly across social and web, as well as occasional printed materials such as whisky tasting mats, menus POS material, and limited-edition giveaway prizes.
Campaign Creation + Digital design + Print + Packaging
Freelance contract with Compass Box Whisky, 2020-21.
Still-life photography art-directed by Cat Howard.
Photography by Andy Carson.
Bottle label artwork by Stranger and Stranger.