care what you wear
Branding an online directory of eco-conscious brands looking to do good.
Care What You Wear is a platform for environmentally friendly cosmetics, clothing, homeware and household goods. Aimed to position itself as the small-scale, eco-friendly alternative to a small-scale Amazon, it’s customers find their sustainable cosmetics, household products, furnishings and clothing with ease and all in one place. Providing a clear and identifiable identity was key to incorporating as the umbrella brand on the online space of a multitude of eco-minded brands. CWYW also aims to educate consumers about why and how to buy clothes that support organic and regenerative farming, responsible production and fair labour practices, so creating an identity which can communicate this clearly was important too.